Posted by: jonnyparis | February 19, 2008

Blueray WINS

I have been keeping track of the current format war between Blue-Ray and HD-DVD over the past couple of months. Both of these new formats, have been competing to replace the DVD. The Blue-Ray technology was developed by Sony, and backed by high profile companies such as Apple and Pixar. On the other side is HD-DVD, which is backed by Toshiba and Microsoft.

I have been checking the internet and today, the format war was won. The victor was Blue-Ray, this and decision has now made Sony even more powerful within the market place. It will especially help the sales of Sony’s gaming console the Playstation 3, which comes with a built-in Blue-Ray player.

‘TOKYO (Reuters) – Toshiba Corp (6502.T) is planning to give up on its HD DVD format for high definition DVDs, conceding defeat to the competing Blu-Ray technology backed by Sony Corp (6758.T), a company source said on Saturday.’

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This format war reminds me of the story of VHS and BETAMAX, which VHS won. Sooner or later Blue-Ray will be replaced with a better format, however that wont be for many years. Following the news that Blue-Ray has won the race for the new disc player format, I may look into purchasing one for myself to see what all the fuss is about.


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