Posted by: jonnyparis | May 5, 2008

The Japanese Crystal Method

‘Japan’s new flagship store for crystal kings Swarovski. Located in Ginza, Tokyo, this palace of retail reflection is covered in thousands of stainless-steel reliefs that create the illusion of actual crystal reflecting the urban landscape that surrounds. Designed by Japanese designer Tokujin Yoshiok’

web link: http://www.yankodesign.com/index.php/2008/03/11/the-japanese-crystal-method/

I found this interesting store design on the Yanko Design website. I think Swarovski have made a bold statement with this store in Japan. It is unique, and would standard out on any high street. It also represents the Swarovski brand well. I have a great interest in all forms of design, including storefront decoration and architecture. The different methods used to promote a brand, ranging from logo design to the actual location, are all important parts of a brand’s identity.

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